Products We Believe In
We take hair care seriously from the moment you walk into the salon, to what you take home with you to maintain and protect your investment. Below is straight from the brands’ we use “mouths” as to what makes them different than the rest.
professional quality
We are more than just enjoyable, responsibly made hair care products. milk_shake® is a full-range, professional salon quality haircare brand.
Our products are made for those who expect the best and want the most results from their haircare. We pack our ingredients at the highest levels of concentration to deliver maximum results. milk_shake® uses fast acting, nutrient rich formulas to transform your hair to its healthiest state.
milk proteins and fruit extracts
We believe that health is the cornerstone of beautiful hair, which is why all our products are crafted with your hair’s health in mind.
Milk Protein is one of the most nutrient rich proteins due to its complete amino acid content, contributing to hairs structure and strength. When milk proteins and fruit extracts are infused into your hair, you will notice more shine, manageability, and softness, along with an increase in body.
We source the highest quality natural ingredients to create products that are just as nutritious for your hair as they are fun to experience.
kind on hair, people and the planet
We believe that being kind can change the world. The core of our business is haircare, and this is where our practice of kindness begins. We formulate our products to be kind on your hair, but our efforts don’t stop there.
Every year we release limited-edition products where a portion of proceeds go to charitable organizations that share our ambition to promote kindness towards people and our planet.
Over the years we have given food to those in need, supported breast cancer research, given to reforestation and wildlife organizations, and have contributed extensively to support children’s health through our Love Children initiative.
Every time you buy a limited-edition release, we get a bit closer to making a positive difference.
togetherness
We believe in beauty that brings people together. We believe in cultivating a community that unites us, offers support, sense of belonging and shows kindness through our actions and words.
Here at milk_shake®, we celebrate the uniqueness of your natural beauty. We support each other while making all people feel welcomed and beautiful. No matter what your hair color, texture, length, or style, you should be entitled to explore your natural beauty and have a little fun along the way.
Your path to healthier hair should start with VoCê Haircare.
Safe, Clean Formulas
We Voce are committed to formulating clean, sustainable products that are safe to use every day for you and your loved ones. Free of all 1375 ingredients banned by the European Community, known to have harmful side effects or long-term health risks associated with anything we put in our formulas, ingredients we never use: parabens, sulfates, phthalates, harsh, drying alcohols, nanomaterials, microplastics, silicones and formaldehyde. Our products are cruelty-free and 100% vegan, sealed by Leaping Bunny we do our testing on humans.
Proudly Formulated Without...
Parabens can cause drying, scalp irritation, color fading, and even hair loss.
Sulfates may strip away too much moisture and leave the hair dry and possibly damage it," she says. "They may also make the scalp dry and irritated." For those with color-treated hair, sulfates can also strip and dull your hair color
Phthalates can contribute to hair loss because they can disrupt the hormones that function to regulate your hair cycle
Although there can be "good alcohol" for your hair, harsh and drying alcohol will dry out your locks and stops it from looking lush and shiny.
Microplastic in hair product can easily pollute our environment because it takes an incredibly long time for them to break down and decompose. Often times could also affect wildlife who ingests it unknowingly.
A carcinogen, formaldehyde is able to be absorbed through your scalp and has been linked to cancer.
Exposure to BPA could be detrimental for your health. Most known for being used while creating plastic, BPA can cause infertility, heart disease, obesity, and hair loss.
Mineral Oil might sound harmless however it can lead to scalp build up which can cause your hair look greasy and stiff prevent you from achieving voluminous and silky hair!
Cyclic Silicones can cause greasy hair because most silicones are not able to fully dissolve meaning it will stay in your hair despite many wash and rinses. This leads to major build up which can weigh your hair down.
Mercury's reputation precedes itself. As one of the most poisonous metal it can cause hair loss, fatigue and insomnia.
Our Vision
Hair Wellness is not often heard, but is one of the biggest drivers of feeling beautiful. AIIR accomplishes exceptional hair with using down-to-earth ingredients.
The AIIR line of products delivers a unique combination of high-performance professional hair products infused with natural botanicals and precious gemstones believed to deliver complete wellbeing.
